Campaigns
Launch
The Launch step is where you finalize and activate your email campaign. Before sending to your recipients, complete the pre-launch checklist, send a test email, configure processing settings, and choose to send immediately or schedule for later. Once launched, monitor your campaign's progress in real-time.
Pre-Launch Checklist
Before launching, Mailneo validates that your campaign is properly configured. The checklist shows your progress and highlights any missing requirements.
Required Items
| Item | Description | Required |
|---|---|---|
| Email Account | A connected, active email account to send from | Yes |
| Recipients | At least one valid recipient email address | Yes |
| Sequence | At least one email with subject and content | Yes |
| Test Email | Send a test to verify formatting and delivery | Recommended |
Important
You cannot launch a campaign until all required items are complete. The progress bar shows your completion percentage, and the Launch button remains disabled until requirements are met.
Sending Test Emails
Always send a test email before launching to verify your content displays correctly across different email clients.
How to Send a Test
- In the Pre-Launch Checklist, find the "Test email sent" row.
- Enter your email address in the input field.
- Click Send Test.
- Check your inbox for the email (subject prefixed with [TEST]).
- Verify formatting, personalization, links, and images.
What Gets Tested
- Email subject line and content
- HTML formatting and styling (as rendered in your inbox)
- Personalization variables with sample data
- Email delivery from your selected sending account
- Sender name and reply-to settings
Note: Test emails have tracking disabled and won't appear in campaign analytics.
Tip: Test Multiple Clients
Send tests to different email clients (Gmail, Outlook, Apple Mail) to ensure your email looks great everywhere. Each client renders HTML differently.
Email Account Selection
Single Account
Select the email account you want to send from. The dropdown shows all connected accounts with their provider (Gmail, Outlook, etc.).
- Account must be active and connected
- Sender name and signature will be used from account settings
- Daily sending limits apply per account
Email Rotation
If you've configured email rotation in the Sequence step, multiple accounts will be used automatically:
- Round Robin: Alternates between accounts for each email
- Random: Randomly selects an account for each send
Rotation distributes sending volume across accounts, improving deliverability and avoiding per-account limits.
Launch Configuration
Configure how your campaign processes and sends emails. These settings control internal processing, while your Sequence settings control actual sending speed.
Processing Settings
| Setting | Range | Description |
|---|---|---|
| Batch Size | 10-500 | Number of emails processed at once |
| Batch Delay | 1-60 seconds | Minimum pause between processing batches |
Processing vs. Sending Speed
Processing settings control how emails are queued internally. Your "Sending Speed Limit" in Sequence settings controls the actual rate emails are delivered. The system automatically respects your sending limits regardless of processing batch size.
Launching Your Campaign
Launch Now
Start sending immediately:
- Complete all required checklist items.
- Optionally adjust processing settings.
- Click Launch Now.
- Campaign status changes to RUNNING and emails begin sending.
Schedule for Later
Schedule your campaign to start at a specific time:
- Complete all required checklist items.
- Click Schedule Campaign.
- Select a future date and time.
- Click Schedule Campaign in the dialog.
- Campaign status changes to SCHEDULED until the scheduled time.
Note: Scheduling uses your configured timezone. You can edit or cancel scheduled campaigns before they start.
Preview Campaign
Before launching, click Preview Campaign to see exactly how your emails will appear to recipients. The preview shows personalized content with sample recipient data.
Real-Time Monitoring
Once your campaign is running, monitor progress in real-time from the Launch step or the campaign dashboard.
Live Metrics
Delivery Progress
- Sent: Emails dispatched
- Pending: Emails waiting to send
- Failed: Delivery failures
Engagement Metrics
- Delivery Rate: % successfully delivered
- Open Rate: % of delivered emails opened
- Click Rate: % with link clicks
Email Status Details
View individual email statuses in the monitoring table:
| Status | Description |
|---|---|
| Pending | Queued and waiting to send |
| Sent | Successfully dispatched |
| Delivered | Confirmed delivered to inbox |
| Opened | Recipient opened the email |
| Clicked | Recipient clicked a link |
| Bounced | Delivery failed (invalid address) |
| Failed | Sending error occurred |
Managing Running Campaigns
Campaign Actions
- Pause: Temporarily stop sending. Emails already queued may still deliver.
- Resume: Continue sending from where you paused.
- Cancel: Stop the campaign entirely. Cannot be undone.
Cannot Edit While Running
You cannot modify campaign content, recipients, or settings while a campaign is running. Pause the campaign first to make changes, then resume.
Campaign Statuses
| Status | Description | Available Actions |
|---|---|---|
| DRAFT | Campaign is being created or edited | Edit, Delete, Launch |
| SCHEDULED | Queued to start at a future time | Edit, Cancel, Reschedule |
| RUNNING | Actively sending emails | Pause only |
| PAUSED | Temporarily stopped | Resume, Edit, Cancel |
| COMPLETED | All emails have been sent | View Analytics, Duplicate |
Troubleshooting
Common Issues
Launch button is disabled
Check the pre-launch checklist. All required items (email account, recipients, sequence) must be complete before launching.
Test email not received
Check your spam folder. Verify the email account is properly connected. Try sending to a different email address.
Campaign stuck on RUNNING
Large campaigns take time to process. Check the monitoring dashboard for progress. If no progress is shown, try pausing and resuming.
High bounce rate after launch
Your recipient list may contain invalid addresses. Clean your list before the next campaign. Consider using email verification services.
Emails sending slowly
Check your sending speed limit in Sequence settings. Email providers impose daily limits. Using email rotation can increase throughput.
Best Practices
Before Launching
- Always send a test email to yourself and check it on mobile.
- Verify personalization variables display correctly with real data.
- Test all links in your email to ensure they work.
- Review your recipient list for accuracy and remove duplicates.
- Check that your sending account has sufficient daily quota.
Timing Your Launch
- Tuesday through Thursday typically have the best open rates.
- Send during business hours (9 AM - 5 PM) in your recipients' timezone.
- Avoid launching on Mondays (inbox overflow) or Fridays (weekend mode).
- Use scheduling to target optimal send times automatically.
For Better Deliverability
- Start with lower volumes for new email accounts.
- Use email rotation to distribute load across multiple accounts.
- Start with smaller batch sizes and increase gradually.
- Monitor bounce rates and pause if they exceed 2%.