Analytics
Analytics & Deliverability
The Analytics page turns tracking events — opens, clicks, replies, bounces — into account-wide trends and per-campaign breakdowns, with a separate mode for newsletter metrics. This guide explains each view, what the numbers mean, and where the deliverability tooling lives.
In this guide you will:
- switch between Campaigns and Newsletter analytics
- read the metric cards and drill into one campaign
- export raw data as CSV
- find domain health and the deliverability dashboard
Opens and clicks only exist if tracking was enabled before the send — campaign tracking toggles live in the Sequence step's Tracking tab and default to off. A campaign sent without tracking shows deliveries but zero engagement, which is absence of data, not absence of interest.
Two modes, one page
A pill toggle at the top switches between Campaigns and Newsletter mode. A date-range select applies to both: last 24 hours, 7 days, 30 days (the default), 3/6/12 months, or all time. Every metric card also shows the change versus the previous period of the same length. The Export button downloads the current range as CSV.
Campaigns mode
- Metric cards: Emails Sent (with delivered count), Delivery Rate, Open Rate, Click Rate (with click-to-open rate), Reply Rate, Campaigns, and Contacts.
- Sections below: engagement trends over time, per-campaign performance, link performance, device and email-client breakdown, a send-time heatmap, recipient-domain performance, and top subject lines.
Newsletter mode
- Metric cards: Total Subscribers (with active count), Emails Sent, Open Rate, Click Rate, Bounce Rate, and Campaigns.
- Sections: newsletter engagement trends, a recent-campaigns table, link and device breakdowns, engagement tiers, list growth, a recent-activity feed, and a bounce breakdown.
Client-role team members see analytics scoped to only the campaigns shared with them, with a banner saying so — see Teams & notifications.
Per-campaign analytics
Opening a campaign from the performance list shows its dedicated page: Delivered, Opens, Clicks, and an Engagement Score out of 100, a funnel (Sent → Delivered → Opened → Clicked) with bounce, complaint, and unsubscribe rates, and four tabs:
- Engagement — an hour-by-day heatmap and device breakdown
- Audience — geographic distribution of engagement
- Link Performance — top clicked links
- Timeline— daily engagement over the campaign's life
Each campaign has its own CSV export.
Reading the numbers
| Rate | Formula | Watch when |
|---|---|---|
| Delivery rate | Delivered ÷ Sent | Below ~97% — list quality or DNS problems |
| Open rate | Opens ÷ Delivered | Directional only — privacy proxies inflate or mask pixel opens |
| Click rate | Clicks ÷ Delivered | The most trustworthy engagement signal |
| Bounce rate | Bounces ÷ Sent | Above ~2% — stop and clean the list |
Where deliverability lives
Deliverability tooling sits with the accounts that send, on the Email Accounts page:
- The Deliverability toggle opens the 30-day health dashboard — health score, delivery/bounce/complaint rates, alerts, trends, and per-provider and per-account reputation.
- Each account's DNS Records tab validates SPF, DKIM, DMARC, and MX with a domain score and concrete recommendations.
Do it via the API
Metrics are queryable for dashboards of your own — see the Analytics API reference.