Analytics & Deliverability
Track your email performance with comprehensive analytics. Monitor opens, clicks, bounces, and replies. Check domain health to ensure deliverability and use A/B testing to optimize your campaigns.
Campaign Analytics
Core Metrics
| Metric | Description |
|---|---|
| Sent | Total emails dispatched |
| Delivered | Successfully reached inbox (Sent - Bounces) |
| Opens | Unique opens (tracked via pixel) |
| Clicks | Unique link clicks |
| Replies | Responses received |
| Bounces | Hard and soft bounces |
| Unsubscribes | Opt-outs from campaign |
Calculated Rates
| Rate | Formula | Benchmark |
|---|---|---|
| Open Rate | Opens ÷ Delivered | >20% good |
| Click Rate | Clicks ÷ Delivered | >2% good |
| Click-to-Open | Clicks ÷ Opens | >10% good |
| Reply Rate | Replies ÷ Delivered | >5% good |
| Bounce Rate | Bounces ÷ Sent | <2% good |
Engagement Breakdown
Device Analytics
See how recipients open your emails:
- Desktop: Windows, Mac, Linux
- Mobile: iOS, Android
- Tablet: iPad, Android tablets
Email Client Breakdown
- Gmail, Google Workspace
- Outlook, Office 365
- Apple Mail, iOS Mail
- Yahoo Mail, other clients
Geographic Data
View opens and clicks by country and region. This helps optimize send times and tailor content for different markets.
Link Performance
Track individual link performance:
- Clicks per link
- Click-through rate per link
- First click time
- Unique vs. total clicks
Engagement Timeline
Time-Based Analysis
View engagement patterns over time:
- Hourly breakdown: Peak engagement hours
- Daily trend: Performance over campaign duration
- First 24 hours: Initial response pattern
Optimal Send Time
Analyze your engagement data to find the best times to send emails. Consider recipient timezones and historical open patterns.
A/B Testing Analytics
Test Results
When running A/B tests, view:
- Performance metrics per variant (A, B, C, D)
- Statistical significance indicator
- Confidence level (95% threshold)
- Winner selection status
Statistical Significance
Mailneo calculates whether differences between variants are statistically meaningful. A test is considered significant when there's 95%+ confidence that one variant truly outperforms another.
Test Best Practices
- Test one variable at a time for clear results
- Use adequate sample size (minimum 100 per variant)
- Allow sufficient time (4+ hours) before selecting winner
- Document learnings for future campaigns
Domain Health
Monitor your sender reputation and email authentication to maximize deliverability.
Authentication Status
SPF (Sender Policy Framework)
Verifies which servers can send email for your domain. Status: Pass, Fail, or Not Configured.
DKIM (DomainKeys Identified Mail)
Cryptographic signature proving email authenticity. Status: Valid, Invalid, or Missing.
DMARC
Policy for handling failed authentication. Status: Enforcing, Monitoring, or Not Set.
Sender Reputation
- Bounce rate: Keep below 2% to maintain reputation
- Spam complaints: Keep below 0.1%
- Sending patterns: Consistent volume preferred
- List quality: Clean lists improve reputation
Blacklist Monitoring
Check if your sending domain or IP appears on major email blacklists. If listed, follow the blacklist's delisting process.
Deliverability Recommendations
- Configure SPF, DKIM, and DMARC records
- Start with lower volumes for new domains
- Clean your contact list regularly
- Honor unsubscribes immediately
- Avoid spam trigger words and excessive formatting
Bounce Management
Bounce Types
Hard Bounces
- Invalid email address
- Domain doesn't exist
- Recipient unknown
- Automatically suppressed
Soft Bounces
- Mailbox full
- Server temporarily unavailable
- Message too large
- Retried automatically
Automatic Handling
Hard bounced addresses are automatically added to the suppression list and won't receive future emails. Soft bounces are retried up to 3 times before being marked as failed.
Reporting
Export Options
- CSV export: Raw data for custom analysis
- PDF reports: Shareable campaign summaries
- Recipient details: Who opened, clicked, etc.
Dashboard Overview
The analytics dashboard shows aggregated metrics across all campaigns. Filter by date range, campaign type, or specific campaigns to drill down.