Campaigns

What Is a Campaign?

A campaign is a coordinated email outreach to a set of recipients. Each campaign can include:

• One or more email sequence steps
• Automated follow-ups with configurable delays
• Personalization using contact data
• Stop conditions (reply, click, unsubscribe)
• Scheduling and sending windows

Campaign Statuses

Step 1: Campaign Settings

1. Go to Campaigns → Create Campaign.
2. Enter a campaign name (internal use only, not visible to recipients).
3. Select the email account to send from (must be connected).
4. Optionally set a campaign category for organization.

Step 2: Select Recipients

Choose who receives your campaign using one or more methods:

• Contact lists: Select entire lists of contacts.
• Tags: Target contacts with specific tags.
• Segments: Use saved dynamic segments.
• Filters: Build custom filter conditions on the fly.
• Individual contacts: Manually add specific emails.

Note: Maximum 1,000 recipients per batch. For larger sends, contacts are processed in batches automatically.

Step 3: Compose Email

• Subject line: Write a compelling subject (test with A/B variants).
• Preview text: Appears after subject in inbox previews.
• Email body: Use the rich text editor or paste HTML.
• Attachments: Add files up to 25MB total.

Available Variables

Fallback Values

Set fallbacks when a contact's field is empty:

Example: "Hi {{firstName|there}}" becomes "Hi John" or "Hi there"

Conditional Content

Show different content based on contact attributes:

{{#if company}}
  I noticed you work at {{company}}.
{{else}}
  I'd love to learn more about your work.
{{/if}}

Adding Follow-ups

1. After composing your first email, click "Add Follow-up".
2. Set the delay (days, hours, or minutes) after the previous email.
3. Compose the follow-up email content.
4. Repeat for additional follow-ups (up to 10 steps).

Delay Configuration

Stop Conditions

Automatically stop follow-ups when a contact:

• Replies: Any response stops the sequence
• Clicks a link: Engagement triggers stop
• Unsubscribes: Removes from all future sends
• Bounces: Invalid email stops sequence

Scheduling Options

• Send immediately: Start sending as soon as you activate.
• Schedule for later: Pick a specific date and time.
• Timezone: Schedule in your timezone or recipient's timezone.

Sending Windows

Restrict when emails are sent to improve open rates:

• Business hours: e.g., 9 AM - 5 PM weekdays
• Custom windows: Define specific days and hours
• Skip weekends: Option to avoid Saturday/Sunday
• Recipient timezone: Respect each contact's local time

Rate Limiting

Control sending speed to protect deliverability:

• Emails per hour: Set maximum hourly sends (e.g., 50/hour)
• Emails per day: Daily limit across all campaigns
• Delay between emails: Seconds between each send
• Auto-throttle: Automatic pacing based on provider limits

What You Can Test

• Subject lines: Test 2-4 different subjects
• Email content: Different body copy or layouts
• Send times: Morning vs. afternoon
• Sender name: Personal name vs. company name

Setting Up A/B Tests

1. Enable A/B testing when composing your email.
2. Create variant B (and optionally C, D).
3. Set test sample size (e.g., 20% of recipients per variant).
4. Choose winning metric: open rate or click rate.
5. Set test duration before auto-selecting winner (e.g., 4 hours).
6. Winner is sent to remaining recipients automatically.

Statistical Significance

Mailneo calculates confidence levels for test results. A winner is declared when one variant shows statistically significant improvement (95% confidence). If no clear winner emerges, variant A is used by default.

Key Metrics

Calculated Rates

Additional Analytics

• Device breakdown: Desktop vs. mobile vs. tablet
• Email client: Gmail, Outlook, Apple Mail, etc.
• Geographic data: Opens by country/region
• Link performance: Clicks per link
• Engagement timeline: Opens/clicks over time

Pausing & Resuming

• Pause: Stops all pending sends. Emails already queued may still send.
• Resume: Continues from where it left off.
• Pausing allows edits to remaining emails in the sequence.

Duplicating Campaigns

Clone any campaign to reuse content and settings. The duplicate starts in DRAFT status with no recipients. Useful for recurring outreach or testing variations.

Archiving & Deleting

• Archive: Hide from main view but retain analytics.
• Delete: Permanently removes campaign and all data.
• Cannot delete RUNNING campaigns—pause first.

Common Issues

For Higher Engagement

• Personalize subject lines and opening sentences with contact data.
• Keep emails concise—2-3 paragraphs max for outreach emails.
• Include one clear call-to-action per email.
• Send during business hours in the recipient's timezone.
• Test different approaches with A/B testing before large sends.

For Better Deliverability

• Start with lower volumes for new email accounts.
• Keep image-to-text ratio low—avoid image-only emails.
• Include an unsubscribe link (added automatically).
• Avoid spam trigger words (FREE!!!, Act Now, etc.).
• Monitor bounce rates and clean lists regularly.