Newsletters
Newsletters let you build and engage an audience through recurring content. Unlike campaigns which are one-time outreach, newsletters maintain ongoing subscriber relationships with lists, signup forms, drip sequences, and engagement tracking.
Newsletter Lists
What Is a Newsletter List?
A newsletter list is a collection of subscribers who have opted in to receive your content. Each list has its own subscribers, settings, and metrics. You can have multiple lists for different topics or audiences.
Creating a List
- Go to Newsletters → Create List.
- Enter a name and description for your list.
- Choose opt-in type: Single or Double opt-in.
- Configure welcome email settings (optional).
- Save and get your signup form code.
Opt-in Types
Single Opt-in
- Subscriber added immediately
- Faster list growth
- Higher risk of invalid emails
Double Opt-in
- Confirmation email required
- Higher quality subscribers
- Better deliverability
- GDPR compliant
Subscribers
Subscriber Statuses
| Status | Description |
|---|---|
| Active | Receiving emails normally |
| Pending | Awaiting double opt-in confirmation |
| Unsubscribed | Opted out from list |
| Bounced | Email delivery failed |
| Complained | Marked email as spam |
Adding Subscribers
- Signup forms: Embedded forms on your website
- CSV import: Bulk import with field mapping
- Manual add: Add individual subscribers
- Integrations: Sync from other tools (Typeform, Tally, etc.)
- API: Programmatic subscriber management
Custom Fields
Store additional data about subscribers:
- First name, Last name, Company
- Phone, Birthday, Interests
- Custom fields (text, number, date, select)
- Use in personalization:
{{firstName}}
Signup Forms
Form Types
Embedded Forms
- Add to any webpage
- Customizable styling
- Inline or modal display
Hosted Pages
- Standalone signup page
- Custom subdomain option
- No coding required
Form Configuration
- Fields: Email (required), plus any custom fields
- Tags: Auto-apply tags to new subscribers
- Redirect: Send to custom thank you page
- Honeypot: Built-in spam protection
- reCAPTCHA: Optional bot protection
Embedding Forms
Copy the embed code from your form settings and paste it into your website HTML. The form automatically handles submissions and shows success/error messages.
Newsletter Campaigns
Campaign Types
- Regular campaign: One-time broadcast to all subscribers
- Drip sequence: Automated series of emails over time
- RSS-to-email: Automatic emails from blog content (coming soon)
Creating Newsletter Campaigns
- Go to your newsletter list and click "Create Campaign".
- Choose campaign type (broadcast or drip).
- Compose your email with the visual editor.
- Preview and test send to yourself.
- Schedule or send immediately.
Drip Sequences
Drip sequences automatically send a series of emails to new subscribers over time. Perfect for onboarding, education, and nurturing leads.
Building a Drip Sequence
- Create a sequence and add emails with delays between them.
- Set delays in minutes, hours, or days (e.g., "3 days after previous email").
- Configure start conditions (immediately after signup, or after confirmation).
- Set business hours to send emails at optimal times.
- Activate the sequence to start enrolling new subscribers.
Sequence Options
- Skip received: Don't send emails the subscriber already received
- Respect schedule: Follow configured sending times
- Start position: Beginning, specific email, or resume
- Exit conditions: Unsubscribe, bounce, or custom
Sequence Best Practices
- Start with a welcome email immediately after signup
- Space emails 2-3 days apart for engagement without fatigue
- Provide value in each email, don't just sell
- Include clear unsubscribe links in every email
Subscriber Scoring
Automatically score subscribers based on engagement to identify your most valuable audience members.
Score Actions
| Action | Points |
|---|---|
| Opens email | +5 |
| Clicks link | +10 |
| Completes sequence | +20 |
| Unsubscribes | -50 |
| Inactive 30 days | -10 |
Score Tiers
- Cold (0-25): Low engagement, may need re-engagement
- Warm (26-75): Moderate engagement, nurture with content
- Hot (76+): Highly engaged, ready for offers or sales
Analytics
List Metrics
- Total subscribers and growth rate
- Active vs. inactive subscribers
- Unsubscribe rate over time
- Bounce rate and list health
Campaign Metrics
- Open rate and unique opens
- Click rate and link performance
- Unsubscribes per campaign
- Device and email client breakdown
Integrations
Form Integrations
- Typeform, Tally Forms
- WordPress, Squarespace, Wix
- Custom forms via API or webhook
Data Sync
- Google Sheets import/export
- Notion database sync
- Zapier and Make automations