Email compliance isn't optional, and the fines for getting it wrong are steep. This checklist covers the major regulations that apply to commercial email: CAN-SPAM in the US, GDPR in the EU, and CASL in Canada. Use it to audit your current setup or prepare for a new campaign.
CAN-SPAM applies to any commercial email sent to a US recipient. Violations can cost up to $51,744 per email.
GDPR protects EU residents' personal data. If even one subscriber is in the EU, these rules likely apply to you.
Canada's Anti-Spam Legislation is one of the strictest in the world. It applies to any commercial electronic message sent to or from a Canadian computer.
Collecting and managing consent properly protects you legally and builds a healthier, more engaged list.
How you store subscriber data matters just as much as how you collect it. A data breach can undo years of list-building work.
Compliance isn't a one-time project. Regulations evolve, your tools change, and new team members need training.
Make sure your emails actually reach the inbox. Covers authentication, reputation, list hygiene, and monitoring.
Plan, write, design, and send newsletters that your subscribers actually want to open and read.
Plan, launch, and optimize email campaigns from start to finish. Covers strategy, segmentation, content, and analytics.
Connect your email accounts, automate outreach, and track opens and clicks — without switching between tools.
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