Poor deliverability kills even the best email campaigns. This checklist walks you through every technical and operational step needed to land in the inbox instead of the spam folder. Whether you're warming up a new domain or troubleshooting a sudden drop in open rates, start here.
Email authentication proves you're a legitimate sender. Get these DNS records right and you'll pass the first gate every inbox provider checks.
Your sender reputation is a score inbox providers assign to your domain and IP. A bad reputation means spam folders — no matter how clean your content is.
A dirty list drags everything down. Bounces, spam traps, and inactive subscribers erode your reputation faster than anything else.
Spam filters scan your content, structure, and code. Sloppy formatting or trigger-heavy copy can sink an otherwise well-authenticated email.
Deliverability isn't a set-it-and-forget-it thing. Regular testing and monitoring catch problems before they snowball.
A pre-send checklist for marketing emails. Covers copy, design, links, compliance, testing, and scheduling.
Conduct a thorough audit of your email infrastructure, list health, content quality, and performance metrics.
Stay on the right side of CAN-SPAM, GDPR, and CASL with a practical, regulation-by-regulation compliance review.
Connect your email accounts, automate outreach, and track opens and clicks — without switching between tools.
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