Plug in your numbers and see exactly how much revenue your email marketing generates — and what you could earn with better performance.
Estimated Monthly ROI
900%
For every $1 spent, you earn $10.00 back
Monthly Revenue
$300.00
Monthly Profit
$270.00
Revenue per Subscriber
$0.03
Revenue per Email Sent
$0.01
How do your numbers stack up? Here are average email marketing metrics across several major industries.
| Industry | Open Rate | Click Rate | Conv. Rate |
|---|---|---|---|
| E-commerce | 15.7% | 2.0% | 1.8% |
| SaaS / Software | 21.3% | 2.5% | 2.1% |
| Marketing / Agency | 20.5% | 2.7% | 1.9% |
| Education | 28.5% | 3.4% | 2.8% |
| Non-profit | 26.6% | 3.7% | 2.5% |
| Health & Fitness | 23.2% | 2.8% | 2.2% |
| Financial Services | 27.1% | 3.0% | 2.4% |
Email marketing consistently delivers one of the highest returns of any digital channel. The basic formula is straightforward: take the revenue your emails generated, subtract what you spent on your email platform and any associated costs, then divide by the cost and multiply by 100.
The tricky part is tracking revenue accurately. If you're running an e-commerce store, most platforms can attribute purchases directly to email clicks. For B2B or lead-generation businesses, you'll need to estimate the value of a lead and multiply by your conversion rate.
Small improvements compound quickly in email. Bumping your open rate by just 5 percentage points means more people see your offer. Improving your click-through rate — even by 1% — puts more visitors on your landing pages. And optimizing your landing pages to convert better turns those clicks into revenue.
Segmentation is one of the fastest wins. Sending the right offer to the right people at the right time almost always outperforms batch-and-blast campaigns. Personalized subject lines, targeted content blocks, and behavior-triggered automations all move the needle.
Industry studies often cite $36-$42 of revenue for every $1 spent, which translates to an ROI of 3,500-4,100%. Of course, this varies wildly by industry, list quality, and how well your campaigns are optimized. Even a modest ROI of 500% means email is pulling its weight.
It gives you a solid estimate based on the numbers you provide. Real-world results depend on factors like list quality, email content, sending frequency, and your product's price point. Use it as a planning tool rather than a guarantee.
If you want a complete picture, yes. Add up your email platform subscription, any design or copywriting costs, and a portion of the time your team spends on email. The calculator's 'platform cost' field is flexible — put your total monthly email marketing spend there for the most accurate ROI.
It tells you how much each person on your list is worth each month. That number helps you decide how much to spend on list growth. If each subscriber generates $0.50/month in revenue, you know you can invest up to that amount (minus costs) to acquire each new subscriber profitably.
Better deliverability means more emails land in the inbox, more people see your offers, and more revenue for your business.
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