Social ads calculator
Instagram engagement rate calculator
Calculate Instagram ad engagement rate from total interactions and impressions.
This helps compare performance between Reels, stories, and feed ads.
Enter your numbers
Citations
- [Hootsuite average engagement rates report 2025](https://blog.hootsuite.com/average-engagement-rate/)
- [Sprout Social social media benchmarks by industry 2025](https://sproutsocial.com/insights/social-media-benchmarks-by-industry/)
- [Influencer Marketing Hub social media marketing benchmark report 2025](https://influencermarketinghub.com/social-media-marketing-benchmark-report/)