Why It Matters
Newsletters keep your audience engaged between purchases or product releases. They build trust over time. A well-run newsletter with a consistent schedule can drive 2-5x more revenue per subscriber than one-off promotional blasts, because readers start to expect and look forward to it.
They're also one of the few marketing channels you fully own. Social media algorithms change; your email list doesn't disappear overnight.
How It Works
You pick a cadence (weekly and biweekly are the most popular), plan your content mix, design a template, and send it to your subscriber list. Most marketers track open rates, click rates, and unsubscribe rates to gauge what's resonating.
The best newsletters have a clear point of view and aren't just a wall of links. Think about what makes someone actually look forward to opening your email vs. immediately archiving it.
Quick Tips
- Stick to a consistent schedule -- if you say weekly, send weekly; irregular timing trains people to ignore you
- Front-load the most valuable content; most readers won't scroll to the bottom
- Aim for a 30-40% open rate as a healthy benchmark; below 20% means you need to rethink your subject lines or list quality