An email audit reveals what's working, what's broken, and what's quietly dragging your performance down. This checklist covers your entire email stack from DNS records to automation flows. Run through it quarterly, or whenever deliverability takes an unexplained dip.
Your sending infrastructure is the foundation. If it's misconfigured, nothing else you optimize will matter.
Email authentication tells inbox providers you're a legitimate sender. Missing or broken records are a deliverability killer.
A bloated or dirty list is the most common reason for declining engagement. Cleaning it hurts in the short term but pays off fast.
Content that worked six months ago might not work today. Review your templates, copy, and CTAs with fresh eyes.
Set-and-forget automations can quietly break or become outdated. Regular review keeps them effective.
Numbers don't lie, but they need context. Benchmark your metrics against your own history and industry averages.
Make sure your emails actually reach the inbox. Covers authentication, reputation, list hygiene, and monitoring.
Stay on the right side of CAN-SPAM, GDPR, and CASL with a practical, regulation-by-regulation compliance review.
Plan, launch, and optimize email campaigns from start to finish. Covers strategy, segmentation, content, and analytics.
Design emails that render beautifully across every client, device, and accessibility setting.
Connect your email accounts, automate outreach, and track opens and clicks — without switching between tools.
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