Email design is uniquely challenging because there's no standard rendering engine. Outlook uses Word, Gmail strips half your CSS, and dark mode inverts your carefully chosen colors. This checklist helps you build emails that look great everywhere and work for everyone.
Start with a solid structural foundation. Get the bones right and the rest falls into place.
Stick to web-safe fonts and high-contrast color pairings. What looks slick in Figma might not survive the inbox.
Images make emails engaging, but they also introduce rendering risks. Plan for the worst case: every image blocked.
Over 60% of emails are opened on mobile. If your email doesn't work on a phone, it doesn't work.
Dark mode is no longer an edge case, it's the default for many users. Accessibility isn't a bonus feature, it's a responsibility.
The only way to know if your email works everywhere is to test it everywhere. No email client renders the same way.
Plan, write, design, and send newsletters that your subscribers actually want to open and read.
Plan, launch, and optimize email campaigns from start to finish. Covers strategy, segmentation, content, and analytics.
Conduct a thorough audit of your email infrastructure, list health, content quality, and performance metrics.
Make sure your emails actually reach the inbox. Covers authentication, reputation, list hygiene, and monitoring.
Connect your email accounts, automate outreach, and track opens and clicks — without switching between tools.
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