Day-of-week send-time guide

Best time to send email on Monday (2026 data)

Across the ten industry profiles in this study, the strongest Monday band is 4:00 PM to 6:00 PM in the recipient local time, followed by 6:00 PM to 8:00 PM. 2 published send windows name Monday directly, and 9 industry profiles flag it as a weak day. Every band below prints the datasets and sample sizes it rests on.

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Monday hour bands, ranked across every industry

The day is split into twelve two-hour bands. Each band is scored by averaging the modelled hourly engagement profile of all ten industries for Monday, on a 0 to 100 index. Under every band you get the published windows that name Monday, the audiences the band belongs to, and the source datasets with their sample sizes.

  1. 1

    4:00 PM to 6:00 PM

    Index 64 / 100

    Published windows in this band

    • Media and publishing clicks, 5:00 PM to 7:00 PMReaders click long-form and roundup content after work hours.

    Also strong here: B2B SaaS, Ecommerce (B2C), B2B services, Real estate, Fintech, Edtech, Healthcare, Non-profit, Recruiting and staffing

    Datasets behind this band

  2. 2

    6:00 PM to 8:00 PM

    Index 61 / 100

    Published windows in this band

    • Media and publishing clicks, 5:00 PM to 7:00 PMReaders click long-form and roundup content after work hours.

    Also strong here: Ecommerce (B2C), Real estate, Edtech, Healthcare, Non-profit

    Datasets behind this band

  3. 3

    10:00 AM to 12:00 PM

    Index 59 / 100

    Published windows in this band

    No industry in this study publishes a named window in this band on Monday. The score is modelled from the hourly engagement profiles only, so the audiences listed here are the ones whose profile is strongest in the band.

    Also strong here: B2B SaaS, B2B services, Fintech, Healthcare, Recruiting and staffing

    Datasets behind this band

  4. 4

    8:00 PM to 10:00 PM

    Index 57 / 100

    Published windows in this band

    No industry in this study publishes a named window in this band on Monday. The score is modelled from the hourly engagement profiles only, so the audiences listed here are the ones whose profile is strongest in the band.

    Also strong here: Ecommerce (B2C), Real estate, Edtech, Media and publishing, Non-profit

    Datasets behind this band

  5. 5

    2:00 PM to 4:00 PM

    Index 53 / 100

    Published windows in this band

    No industry in this study publishes a named window in this band on Monday. The score is modelled from the hourly engagement profiles only, so the audiences listed here are the ones whose profile is strongest in the band.

    Also strong here: B2B SaaS, B2B services, Fintech, Recruiting and staffing

    Datasets behind this band

  6. 6

    8:00 AM to 10:00 AM

    Index 49 / 100

    Published windows in this band

    • Media and publishing opens, 7:00 AM to 9:00 AMMorning digest behavior is strongest during commute and first inbox scan.

    Datasets behind this band

  7. 7

    12:00 PM to 2:00 PM

    Index 49 / 100

    Published windows in this band

    No industry in this study publishes a named window in this band on Monday. The score is modelled from the hourly engagement profiles only, so the audiences listed here are the ones whose profile is strongest in the band.

    Also strong here: Media and publishing, Recruiting and staffing, B2B SaaS

    Datasets behind this band

  8. 8

    10:00 PM to 11:00 PM

    Index 38 / 100

    Published windows in this band

    No industry in this study publishes a named window in this band on Monday. The score is modelled from the hourly engagement profiles only, so the audiences listed here are the ones whose profile is strongest in the band.

    Also strong here: Media and publishing, Ecommerce (B2C), Edtech

    Datasets behind this band

  9. 9

    6:00 AM to 8:00 AM

    Index 25 / 100

    Published windows in this band

    • Media and publishing opens, 7:00 AM to 9:00 AMMorning digest behavior is strongest during commute and first inbox scan.

    Datasets behind this band

  10. 10

    12:00 AM to 2:00 AM

    Index 16 / 100

    Published windows in this band

    No industry in this study publishes a named window in this band on Monday. The score is modelled from the hourly engagement profiles only, so the audiences listed here are the ones whose profile is strongest in the band.

    Also strong here: Ecommerce (B2C), Media and publishing, Real estate

    Datasets behind this band

  11. 11

    2:00 AM to 4:00 AM

    Index 12 / 100

    Published windows in this band

    No industry in this study publishes a named window in this band on Monday. The score is modelled from the hourly engagement profiles only, so the audiences listed here are the ones whose profile is strongest in the band.

    Also strong here: Ecommerce (B2C), Media and publishing, Real estate

    Datasets behind this band

  12. 12

    4:00 AM to 6:00 AM

    Index 11 / 100

    Published windows in this band

    No industry in this study publishes a named window in this band on Monday. The score is modelled from the hourly engagement profiles only, so the audiences listed here are the ones whose profile is strongest in the band.

    Also strong here: Media and publishing, Ecommerce (B2C), Real estate

    Datasets behind this band

Monday hour by hour, industry by industry

Each row is one industry profile on Monday, hour 0 through hour 23 in recipient local time. The bottom row is the cross-industry mean used to rank the bands above. Darker means higher modelled engagement.

0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Media and publishing
23
20
17
15
14
17
34
46
58
61
65
63
56
52
55
62
68
71
73
77
81
79
63
46
Healthcare
16
15
13
12
11
13
19
33
49
61
64
62
54
50
52
58
64
66
59
52
47
42
33
26
Recruiting and staffing
15
13
11
10
9
11
18
30
47
62
69
65
55
51
53
59
67
69
58
48
45
41
30
23
B2B SaaS
13
11
9
8
7
9
17
28
44
61
68
64
53
50
52
59
66
69
57
45
40
38
28
20
Fintech
14
11
9
8
7
9
15
25
41
57
65
62
53
49
51
57
65
66
55
43
36
33
26
20
B2B services
14
12
10
8
7
9
15
25
41
57
63
60
51
47
49
55
62
64
52
41
36
33
25
19
Ecommerce (B2C)
23
20
17
15
13
15
23
31
41
48
53
50
45
43
46
52
60
67
72
78
82
79
61
44
Edtech
17
15
13
12
11
13
20
28
39
49
55
53
47
44
47
53
58
62
66
70
73
71
56
41
Real estate
18
15
14
12
11
13
18
25
34
43
49
47
44
42
45
50
57
61
65
68
71
68
52
38
Non-profit
17
16
14
12
11
13
19
28
39
49
53
52
45
42
44
50
55
59
62
65
69
67
52
38
All industries (mean)
17
15
13
11
10
12
20
30
43
55
60
58
50
47
49
56
62
65
62
59
58
55
43
32
IndustryMonday rank for this audienceDay indexBest band on Monday
Media and publishingBest day of the week51 / 1008:00 PM to 10:00 PM
HealthcareRank 4 of 740 / 1004:00 PM to 6:00 PM
Recruiting and staffingRank 4 of 740 / 1004:00 PM to 6:00 PM
B2B SaaSRank 4 of 738 / 1004:00 PM to 6:00 PM
FintechRank 4 of 737 / 1004:00 PM to 6:00 PM
B2B servicesRank 4 of 736 / 1004:00 PM to 6:00 PM
Ecommerce (B2C)Rank 7 of 745 / 1008:00 PM to 10:00 PM
EdtechRank 7 of 742 / 1008:00 PM to 10:00 PM
Real estateRank 7 of 740 / 1008:00 PM to 10:00 PM
Non-profitRank 7 of 740 / 1008:00 PM to 10:00 PM

Which industries peak on Monday

Monday is the strongest day of the week for the following audiences, measured by the mean of their modelled 24-hour profile.

Media and publishing

Best band on Monday: 8:00 PM to 10:00 PM

Morning digest behavior is strongest during commute and first inbox scan.

Monday lands in the top three days for these audiences

Worst-window notes that name Monday

9 of the ten industry profiles list Mondayin their worst-window notes. Read the reason before you act: "weak" means different things for a weekday backlog than it does for a weekend audience gap.

B2B SaaS

Monday inbox backlogs bury non-urgent SaaS lifecycle emails.

Ecommerce (B2C)

Monday early morning competes with work inbox cleanup and gets ignored.

B2B services

Monday service teams prioritize delivery work over vendor evaluation emails.

Real estate

Monday early sends often miss active home-search behavior windows.

Fintech

Monday message load reduces attention for optional fintech promotions.

Edtech

Monday morning can be crowded with school and admin operational updates.

Healthcare

Monday inbox volume and call-center load can suppress campaign response.

Non-profit

Monday first-hour sends can get buried behind work-focused inbox triage.

Recruiting and staffing

Monday mornings are crowded with internal hiring and team planning emails.

Every published Monday window in the dataset

WindowIndustryGoalWhy
7:00 AM to 9:00 AMMedia and publishingopensMorning digest behavior is strongest during commute and first inbox scan.
5:00 PM to 7:00 PMMedia and publishingclicksReaders click long-form and roundup content after work hours.

How to test Monday on your own list

  1. Take the top-ranked Monday band, 4:00 PM to 6:00 PM, as your control slot and the second band, 6:00 PM to 8:00 PM, as the challenger.
  2. Keep subject line, offer, audience, and creative constant so the only moving variable is send hour.
  3. Send in recipient local time where you have it, and tag unknown time zones into a separate bucket rather than folding them into the result.
  4. Run at least two full cycles before you call a winner. One campaign is a story, two matching cycles is a signal.
  5. Score the test on the downstream metric that matters for the campaign family, not on opens alone.
  6. Feed the winning slot back into the send-time optimizer so the next challenger is picked from your own data.

Sources behind this page

Every industry profile in this study carries its own citation list. These are the source datasets those profiles draw on, with the sample size each publisher reports. Where a publisher does not state a sample size, this page says so rather than inventing one.

ActiveCampaign send-time benchmark guide

Published 2024 · Sample size: not published

HubSpot best time to send email report

Published 2024 · Sample size: not published

Salesforce State of Marketing

Published 2025 · Sample size: not published

Omnisend ecommerce timing benchmarks

Published 2025 · Sample size: billions of ecommerce emails

Klaviyo timing and revenue benchmarks

Published 2025 · Sample size: commerce benchmark sample

Attentive messaging trends report

Published 2024 · Sample size: 25B messages

Campaign Monitor best-time guide

Published 2024 · Sample size: not published

MailerLite 2.1M-campaign study

Published 2024 · Sample size: 2.1M campaigns

GetResponse email marketing benchmarks

Published 2025 · Sample size: not published

Litmus State of Email

Published 2024 · Sample size: not published

Monday send-time FAQ

What time should I send email on Monday?

Ranked across all ten industry profiles in this study, the strongest two-hour bands on Monday are 4:00 PM to 6:00 PM, 6:00 PM to 8:00 PM, 10:00 AM to 12:00 PM, measured in each recipient's local time. 2 published send windows in the dataset name Monday explicitly, so treat the top band as your control slot and the second band as your first challenger.

Is Monday a good day to send email?

Monday is the single strongest day for Media and publishing, and it lands inside the top three days for Media and publishing. That makes it a safe default for those audiences and a reasonable challenger slot for everyone else.

Which audiences should avoid Monday?

9 industry profiles list Monday as a weak day: B2B SaaS, Ecommerce (B2C), B2B services, Real estate, Fintech, Edtech, Healthcare, Non-profit, Recruiting and staffing. The reasons differ by audience, so read the specific rationale before you drop the day entirely.

How do I confirm Monday works for my own list?

Hold your creative, offer, and audience constant, then run the top-ranked Monday band against your current control slot for at least two full send cycles. Judge the result on the downstream metric you actually care about, not opens alone. The send-time optimizer will shortlist the candidate slots for you.