Day-of-week send-time guide

Best time to send email on Tuesday (2026 data)

Across the ten industry profiles in this study, the strongest Tuesday band is 4:00 PM to 6:00 PM in the recipient local time, followed by 10:00 AM to 12:00 PM. 27 published send windows name Tuesday directly, and 1 industry profiles flag it as a weak day. Every band below prints the datasets and sample sizes it rests on.

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Tuesday hour bands, ranked across every industry

The day is split into twelve two-hour bands. Each band is scored by averaging the modelled hourly engagement profile of all ten industries for Tuesday, on a 0 to 100 index. Under every band you get the published windows that name Tuesday, the audiences the band belongs to, and the source datasets with their sample sizes.

  1. 1

    4:00 PM to 6:00 PM

    Index 71 / 100

    Published windows in this band

    • B2B services clicks, 3:00 PM to 5:00 PMAfternoon slots catch teams comparing vendors and service pages.
    • B2B SaaS clicks, 4:00 PM to 6:00 PMLate afternoon is when many teams review docs and trial updates.
    • Fintech clicks, 4:00 PM to 6:00 PMUsers click budgeting and insights emails after business-day wrap up.
    • Edtech clicks, 4:00 PM to 6:00 PMCourse updates and webinar invites get clicks after school-hour commitments.
    • Healthcare clicks, 4:00 PM to 6:00 PMPost-work hours lift portal clicks for non-urgent patient communication.
    • Non-profit clicks, 4:00 PM to 6:00 PMAdvocacy and event links gain clicks during end-of-day planning.
    • Recruiting and staffing clicks, 4:00 PM to 6:00 PMAfter-work windows improve click-through on role details and apply links.
    • Real estate conversions, 5:00 PM to 7:00 PMPost-work hours convert well for showing and consult booking forms.

    Also strong here: Ecommerce (B2C), Media and publishing

    Datasets behind this band

  2. 2

    10:00 AM to 12:00 PM

    Index 68 / 100

    Published windows in this band

    • B2B SaaS opens, 9:00 AM to 11:00 AMBuyers usually clear overnight inbox volume mid-morning on Tuesday.
    • B2B services opens, 9:00 AM to 11:00 AMConsulting and agency buyers review proposals in focused morning blocks.
    • Fintech opens, 9:00 AM to 11:00 AMFinancial inbox behavior is strongest during structured workday planning.
    • Healthcare conversions, 9:00 AM to 11:00 AMBooking and intake forms convert best when support is available.
    • Media and publishing conversions, 9:00 AM to 11:00 AMSubscription offers convert better during high-trust routine sends.
    • Recruiting and staffing opens, 9:00 AM to 11:00 AMCandidates and hiring managers both check email heavily mid-morning.
    • B2B SaaS conversions, 10:00 AM to 12:00 PMDemo bookings and trial upgrades often happen during scheduled planning time.
    • Ecommerce (B2C) opens, 10:00 AM to 12:00 PMLate morning catches mobile-first shoppers after commute and before lunch.
    • B2B services conversions, 10:00 AM to 12:00 PMQuote requests and intro calls convert best before calendars fill up.
    • Real estate opens, 10:00 AM to 12:00 PMMarket updates get read when buyers and investors plan the week.
    • Fintech conversions, 10:00 AM to 12:00 PMApplication starts convert better during normal verification support hours.
    • Edtech opens, 10:00 AM to 12:00 PMInstitution and administrator audiences are reliable in mid-morning windows.
    • Non-profit opens, 10:00 AM to 12:00 PMMission updates are more visible once weekday inbox pressure settles.
    • Recruiting and staffing conversions, 10:00 AM to 12:00 PMApplication starts and interview-slot booking convert best mid-morning.
    • Edtech conversions, 11:00 AM to 1:00 PMEnrollment forms convert better while support teams are online.
    • Non-profit conversions, 11:00 AM to 1:00 PMDonation forms convert better with clear daytime support availability.

    Datasets behind this band

  3. 3

    6:00 PM to 8:00 PM

    Index 66 / 100

    Published windows in this band

    • Real estate conversions, 5:00 PM to 7:00 PMPost-work hours convert well for showing and consult booking forms.

    Also strong here: Ecommerce (B2C), Edtech, Healthcare, Media and publishing, Non-profit

    Datasets behind this band

  4. 4

    8:00 PM to 10:00 PM

    Index 62 / 100

    Published windows in this band

    • Ecommerce (B2C) conversions, 8:00 PM to 9:00 PMEvening reminders convert well when payment details are easy to complete.

    Also strong here: Real estate, Edtech, Media and publishing, Non-profit

    Datasets behind this band

  5. 5

    2:00 PM to 4:00 PM

    Index 58 / 100

    Published windows in this band

    • B2B services clicks, 3:00 PM to 5:00 PMAfternoon slots catch teams comparing vendors and service pages.

    Also strong here: B2B SaaS, Fintech

    Datasets behind this band

  6. 6

    8:00 AM to 10:00 AM

    Index 55 / 100

    Published windows in this band

    • Healthcare opens, 8:00 AM to 10:00 AMAppointment and care-plan messages are read early in the day.
    • Media and publishing opens, 8:00 AM to 10:00 AMEarly Tuesday keeps newsletter habit consistency with weekday routines.
    • B2B SaaS opens, 9:00 AM to 11:00 AMBuyers usually clear overnight inbox volume mid-morning on Tuesday.
    • B2B services opens, 9:00 AM to 11:00 AMConsulting and agency buyers review proposals in focused morning blocks.
    • Fintech opens, 9:00 AM to 11:00 AMFinancial inbox behavior is strongest during structured workday planning.
    • Healthcare conversions, 9:00 AM to 11:00 AMBooking and intake forms convert best when support is available.
    • Media and publishing conversions, 9:00 AM to 11:00 AMSubscription offers convert better during high-trust routine sends.
    • Recruiting and staffing opens, 9:00 AM to 11:00 AMCandidates and hiring managers both check email heavily mid-morning.

    Datasets behind this band

  7. 7

    12:00 PM to 2:00 PM

    Index 54 / 100

    Published windows in this band

    • Edtech conversions, 11:00 AM to 1:00 PMEnrollment forms convert better while support teams are online.
    • Non-profit conversions, 11:00 AM to 1:00 PMDonation forms convert better with clear daytime support availability.

    Datasets behind this band

  8. 8

    10:00 PM to 11:00 PM

    Index 40 / 100

    Published windows in this band

    No industry in this study publishes a named window in this band on Tuesday. The score is modelled from the hourly engagement profiles only, so the audiences listed here are the ones whose profile is strongest in the band.

    Also strong here: Media and publishing, Ecommerce (B2C), Edtech

    Datasets behind this band

  9. 9

    6:00 AM to 8:00 AM

    Index 27 / 100

    Published windows in this band

    No industry in this study publishes a named window in this band on Tuesday. The score is modelled from the hourly engagement profiles only, so the audiences listed here are the ones whose profile is strongest in the band.

    Also strong here: Media and publishing, Ecommerce (B2C), Healthcare

    Datasets behind this band

  10. 10

    12:00 AM to 2:00 AM

    Index 18 / 100

    Published windows in this band

    No industry in this study publishes a named window in this band on Tuesday. The score is modelled from the hourly engagement profiles only, so the audiences listed here are the ones whose profile is strongest in the band.

    Also strong here: Ecommerce (B2C), Media and publishing, Real estate

    Datasets behind this band

  11. 11

    2:00 AM to 4:00 AM

    Index 13 / 100

    Published windows in this band

    No industry in this study publishes a named window in this band on Tuesday. The score is modelled from the hourly engagement profiles only, so the audiences listed here are the ones whose profile is strongest in the band.

    Also strong here: Ecommerce (B2C), Media and publishing, Real estate

    Datasets behind this band

  12. 12

    4:00 AM to 6:00 AM

    Index 13 / 100

    Published windows in this band

    No industry in this study publishes a named window in this band on Tuesday. The score is modelled from the hourly engagement profiles only, so the audiences listed here are the ones whose profile is strongest in the band.

    Also strong here: Media and publishing, Ecommerce (B2C), Real estate

    Datasets behind this band

Tuesday hour by hour, industry by industry

Each row is one industry profile on Tuesday, hour 0 through hour 23 in recipient local time. The bottom row is the cross-industry mean used to rank the bands above. Darker means higher modelled engagement.

0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Healthcare
18
15
13
12
11
13
21
32
48
62
68
66
58
54
56
62
71
73
66
56
49
44
35
28
Media and publishing
24
21
18
16
15
18
29
42
54
62
67
64
57
53
56
63
70
73
75
78
82
80
64
47
B2B SaaS
15
13
11
10
9
11
19
32
51
76
84
80
62
58
61
68
77
80
66
52
47
44
32
24
Recruiting and staffing
17
15
13
12
11
13
20
34
53
74
82
77
62
57
59
66
75
77
65
54
48
44
34
25
B2B services
17
14
12
10
8
11
18
30
49
71
78
75
60
55
57
65
73
75
61
48
42
39
30
22
Fintech
16
13
11
9
8
11
17
28
47
71
80
76
61
57
59
66
75
77
63
49
44
40
30
23
Edtech
18
16
14
13
12
14
21
30
41
52
61
59
50
47
50
56
62
66
70
74
78
76
60
44
Real estate
20
17
15
13
12
14
20
27
37
47
53
51
48
46
49
55
62
67
71
74
79
76
57
41
Non-profit
19
17
15
13
12
14
21
30
42
55
60
58
49
46
48
53
59
63
66
70
74
72
56
41
Ecommerce (B2C)
24
21
18
16
14
16
24
33
43
51
56
53
47
45
48
55
63
70
76
82
86
83
64
46
All industries (mean)
19
16
14
12
11
14
21
32
47
62
69
66
55
52
54
61
69
72
68
64
63
60
46
34
IndustryTuesday rank for this audienceDay indexBest band on Tuesday
HealthcareBest day of the week43 / 1004:00 PM to 6:00 PM
Media and publishingRank 2 of 751 / 1008:00 PM to 10:00 PM
B2B SaaSRank 2 of 745 / 10010:00 AM to 12:00 PM
Recruiting and staffingRank 2 of 745 / 10010:00 AM to 12:00 PM
B2B servicesRank 2 of 743 / 10010:00 AM to 12:00 PM
FintechRank 2 of 743 / 10010:00 AM to 12:00 PM
EdtechRank 5 of 745 / 1008:00 PM to 10:00 PM
Real estateRank 5 of 744 / 1008:00 PM to 10:00 PM
Non-profitRank 5 of 744 / 1008:00 PM to 10:00 PM
Ecommerce (B2C)Rank 6 of 747 / 1008:00 PM to 10:00 PM

Which industries peak on Tuesday

Tuesday is the strongest day of the week for the following audiences, measured by the mean of their modelled 24-hour profile.

Healthcare

Best band on Tuesday: 4:00 PM to 6:00 PM

Appointment and care-plan messages are read early in the day.

Tuesday lands in the top three days for these audiences

Worst-window notes that name Tuesday

1 of the ten industry profiles list Tuesdayin their worst-window notes. Read the reason before you act: "weak" means different things for a weekday backlog than it does for a weekend audience gap.

Media and publishing

Tuesday midday can weaken engagement when inbox competition is highest.

Every published Tuesday window in the dataset

WindowIndustryGoalWhy
8:00 AM to 10:00 AMHealthcareopensAppointment and care-plan messages are read early in the day.
8:00 AM to 10:00 AMMedia and publishingopensEarly Tuesday keeps newsletter habit consistency with weekday routines.
9:00 AM to 11:00 AMB2B SaaSopensBuyers usually clear overnight inbox volume mid-morning on Tuesday.
9:00 AM to 11:00 AMB2B servicesopensConsulting and agency buyers review proposals in focused morning blocks.
9:00 AM to 11:00 AMFintechopensFinancial inbox behavior is strongest during structured workday planning.
9:00 AM to 11:00 AMHealthcareconversionsBooking and intake forms convert best when support is available.
9:00 AM to 11:00 AMMedia and publishingconversionsSubscription offers convert better during high-trust routine sends.
9:00 AM to 11:00 AMRecruiting and staffingopensCandidates and hiring managers both check email heavily mid-morning.
10:00 AM to 12:00 PMB2B SaaSconversionsDemo bookings and trial upgrades often happen during scheduled planning time.
10:00 AM to 12:00 PMEcommerce (B2C)opensLate morning catches mobile-first shoppers after commute and before lunch.
10:00 AM to 12:00 PMB2B servicesconversionsQuote requests and intro calls convert best before calendars fill up.
10:00 AM to 12:00 PMReal estateopensMarket updates get read when buyers and investors plan the week.
10:00 AM to 12:00 PMFintechconversionsApplication starts convert better during normal verification support hours.
10:00 AM to 12:00 PMEdtechopensInstitution and administrator audiences are reliable in mid-morning windows.
10:00 AM to 12:00 PMNon-profitopensMission updates are more visible once weekday inbox pressure settles.
10:00 AM to 12:00 PMRecruiting and staffingconversionsApplication starts and interview-slot booking convert best mid-morning.
11:00 AM to 1:00 PMEdtechconversionsEnrollment forms convert better while support teams are online.
11:00 AM to 1:00 PMNon-profitconversionsDonation forms convert better with clear daytime support availability.
3:00 PM to 5:00 PMB2B servicesclicksAfternoon slots catch teams comparing vendors and service pages.
4:00 PM to 6:00 PMB2B SaaSclicksLate afternoon is when many teams review docs and trial updates.
4:00 PM to 6:00 PMFintechclicksUsers click budgeting and insights emails after business-day wrap up.
4:00 PM to 6:00 PMEdtechclicksCourse updates and webinar invites get clicks after school-hour commitments.
4:00 PM to 6:00 PMHealthcareclicksPost-work hours lift portal clicks for non-urgent patient communication.
4:00 PM to 6:00 PMNon-profitclicksAdvocacy and event links gain clicks during end-of-day planning.
4:00 PM to 6:00 PMRecruiting and staffingclicksAfter-work windows improve click-through on role details and apply links.
5:00 PM to 7:00 PMReal estateconversionsPost-work hours convert well for showing and consult booking forms.
8:00 PM to 9:00 PMEcommerce (B2C)conversionsEvening reminders convert well when payment details are easy to complete.

How to test Tuesday on your own list

  1. Take the top-ranked Tuesday band, 4:00 PM to 6:00 PM, as your control slot and the second band, 10:00 AM to 12:00 PM, as the challenger.
  2. Keep subject line, offer, audience, and creative constant so the only moving variable is send hour.
  3. Send in recipient local time where you have it, and tag unknown time zones into a separate bucket rather than folding them into the result.
  4. Run at least two full cycles before you call a winner. One campaign is a story, two matching cycles is a signal.
  5. Score the test on the downstream metric that matters for the campaign family, not on opens alone.
  6. Feed the winning slot back into the send-time optimizer so the next challenger is picked from your own data.

Sources behind this page

Every industry profile in this study carries its own citation list. These are the source datasets those profiles draw on, with the sample size each publisher reports. Where a publisher does not state a sample size, this page says so rather than inventing one.

ActiveCampaign send-time benchmark guide

Published 2024 · Sample size: not published

HubSpot best time to send email report

Published 2024 · Sample size: not published

Salesforce State of Marketing

Published 2025 · Sample size: not published

Omnisend ecommerce timing benchmarks

Published 2025 · Sample size: billions of ecommerce emails

Klaviyo timing and revenue benchmarks

Published 2025 · Sample size: commerce benchmark sample

Attentive messaging trends report

Published 2024 · Sample size: 25B messages

Campaign Monitor best-time guide

Published 2024 · Sample size: not published

MailerLite 2.1M-campaign study

Published 2024 · Sample size: 2.1M campaigns

GetResponse email marketing benchmarks

Published 2025 · Sample size: not published

Litmus State of Email

Published 2024 · Sample size: not published

Tuesday send-time FAQ

What time should I send email on Tuesday?

Ranked across all ten industry profiles in this study, the strongest two-hour bands on Tuesday are 4:00 PM to 6:00 PM, 10:00 AM to 12:00 PM, 6:00 PM to 8:00 PM, measured in each recipient's local time. 27 published send windows in the dataset name Tuesday explicitly, so treat the top band as your control slot and the second band as your first challenger.

Is Tuesday a good day to send email?

Tuesday is the single strongest day for Healthcare, and it lands inside the top three days for Healthcare, B2B SaaS, B2B services, Fintech, Media and publishing, Recruiting and staffing. That makes it a safe default for those audiences and a reasonable challenger slot for everyone else.

Which audiences should avoid Tuesday?

1 industry profiles list Tuesday as a weak day: Media and publishing. The reasons differ by audience, so read the specific rationale before you drop the day entirely.

How do I confirm Tuesday works for my own list?

Hold your creative, offer, and audience constant, then run the top-ranked Tuesday band against your current control slot for at least two full send cycles. Judge the result on the downstream metric you actually care about, not opens alone. The send-time optimizer will shortlist the candidate slots for you.