Interactive email template

Like or dislike pulse

Capture binary feedback for simple campaign decisions with one tap.

Use quick yes/no sentiment checks to steer upcoming sends.

Inbox preview

Static HTML rendering of the email body. Use it to check the layout before sending the live AMP version to a test inbox.

Gmail · Primary

Mailneo demo <hello@mailneo.co>

10:42 AM (2 min ago)

Like or dislike pulse

to me · interactive email

Interactive preview

Did this update help?

Users tap like or dislike, then optionally add one reason.

  • Strong for high-volume pulse checks.
  • Very quick to complete.
  • Binary scores can hide middle-ground opinions.
Send vote

code snippets

<!doctype html>
<html amp4email>
  <head>
    <meta charset="utf-8" />
    <script async src="https://cdn.ampproject.org/v0.js"></script>
    <script async custom-element="amp-form" src="https://cdn.ampproject.org/v0/amp-form-0.1.js"></script>
    <script async custom-element="amp-selector" src="https://cdn.ampproject.org/v0/amp-selector-0.1.js"></script>
    <script async custom-element="amp-bind" src="https://cdn.ampproject.org/v0/amp-bind-0.1.js"></script>
    <style amp4email-boilerplate>
      body {
        visibility: hidden;
      }
    </style>
    <style amp-custom>

  body {
    margin: 0;
    padding: 20px;
    background: #f8fafc;
    font-family: Arial, Helvetica, sans-serif;
    color: #1f2937;
  }
  .email-card {
    max-width: 640px;
    margin: 0 auto;
    background: #ffffff;
    border: 1px solid #e2e8f0;
    border-radius: 14px;
    overflow: hidden;
  }
  .header {
    background: #fff7ed;
    border-bottom: 1px solid #fed7aa;
    padding: 20px 24px;
  }
  .header h1 {
    margin: 0;
    font-size: 22px;
    line-height: 1.3;
    color: #9a3412;
  }
  .header p {
    margin: 8px 0 0;
    font-size: 14px;
    line-height: 1.5;
    color: #7c2d12;
  }
  .section {
    padding: 20px 24px;
  }
  label {
    display: block;
    margin: 0 0 6px;
    font-size: 13px;
    line-height: 18px;
    font-weight: 700;
    color: #334155;
  }
  input,
  textarea,
  select {
    width: 100%;
    box-sizing: border-box;
    margin: 0 0 12px;
    padding: 10px 12px;
    border: 1px solid #cbd5e1;
    border-radius: 8px;
    font-size: 14px;
    color: #1f2937;
    background: #ffffff;
  }
  textarea {
    min-height: 90px;
    resize: vertical;
  }
  .inline-checkbox {
    width: auto;
    margin: 0 8px 0 0;
    vertical-align: middle;
  }
  .button {
    display: inline-block;
    border: 0;
    border-radius: 8px;
    background: #f97316;
    color: #ffffff;
    text-decoration: none;
    font-size: 14px;
    font-weight: 700;
    line-height: 1;
    padding: 12px 16px;
    cursor: pointer;
  }
  .button.alt {
    background: #ea580c;
  }
  .button.ghost {
    background: #ffffff;
    color: #9a3412;
    border: 1px solid #fdba74;
  }
  .muted {
    margin: 10px 0 0;
    font-size: 12px;
    line-height: 18px;
    color: #64748b;
  }
  .chip {
    display: inline-block;
    border: 1px solid #fdba74;
    border-radius: 999px;
    padding: 8px 12px;
    margin: 0 8px 8px 0;
    font-size: 13px;
    line-height: 1;
    color: #9a3412;
    background: #fff7ed;
  }
  amp-selector [option][selected] {
    background: #f97316;
    color: #ffffff;
    border-color: #f97316;
  }
  .score-grid [option] {
    min-width: 40px;
    text-align: center;
  }
  .step-nav {
    margin-bottom: 14px;
  }
  .step-pill {
    display: inline-block;
    width: 28px;
    height: 28px;
    border-radius: 999px;
    border: 1px solid #cbd5e1;
    color: #475569;
    text-align: center;
    line-height: 28px;
    font-size: 12px;
    margin-right: 8px;
  }
  .step-pill.active {
    border-color: #f97316;
    background: #f97316;
    color: #ffffff;
  }
  .note-box {
    border: 1px dashed #fdba74;
    border-radius: 10px;
    padding: 10px 12px;
    margin: 12px 0;
    background: #fff7ed;
    font-size: 13px;
    line-height: 1.5;
    color: #7c2d12;
  }
  .session-card {
    border: 1px solid #e2e8f0;
    border-radius: 10px;
    padding: 14px;
    background: #ffffff;
  }


    </style>
    <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1" />
    <title>Like or dislike</title>
  </head>
  <body>
    <div class="email-card">
      <amp-state id="likeState">
        <script type="application/json">
          {"vote": ""}
        </script>
      </amp-state>
      <div class="header">
        <h1>Did this product update help you?</h1>
        <p>Pick one option and tell us why if you want.</p>
      </div>
      <div class="section">
        <form method="post" action-xhr="https://example.com/api/like-dislike" target="_top">
          <amp-selector
            layout="container"
            on="select:AMP.setState({likeState: {vote: event.targetOption}})"
          >
            <div option="like" class="chip">Like</div>
            <div option="dislike" class="chip">Dislike</div>
          </amp-selector>

          <input type="hidden" name="vote" [value]="likeState.vote" />

          <label for="ld-reason">Optional reason</label>
          <textarea id="ld-reason" name="reason"></textarea>

          <button class="button" type="submit">Submit vote</button>
        </form>
      </div>
    </div>
  </body>
</html>

AMP components used

amp-formamp-selectoramp-bind

use cases

  • Feature release check

    Get a binary read after product announcements.

    Industry: SaaS

  • Newsletter format test

    Compare preference for old vs new newsletter layouts.

    Industry: Media

gotchas

  • Nuance loss

    Binary feedback can overstate positives and negatives.

  • Follow-up requirement

    Without follow-up logic, teams cannot prioritize next fixes.

conversion uplift data

No conversion benchmark was attached to this template yet.

citations

related templates